Our Story of Excellence
Decades of experience, innovation, and commitment to transforming customer engagement across the UAE
Your Business Excellence
Founded in 1999, REACH 3C's journey reflects decades of consistent excellence within the UAE's business landscape. A major turning point arrived in 2022 when we became part of the International Holding Company (IHC), propelling our evolution into a specialized leader in Contact Center Outsourcing, Solutions, & Excellence.
This acquisition injected scale and innovation, solidifying our mission to not just manage functions, but to transform them.
Our Vision
To accelerate client progress by enhancing core business functions and tapping into their full potential, guiding them toward new standards of performance and excellence.
Our Mission
To accelerate client progress by enhancing core business functions and tapping into their full potential, guiding them toward new standards of performance and excellence.
Our Leadership
Mahmoud Al Salhi
CHIEF EXECUTIVE OFFICER
With a successful track record in IT, Outsourcing Contact Center Services, and Manpower Outsourcing in UAE, Mahmoud currently leads Reach 3C for Contact Center Services. He has executed innovative projects in the Contact Center arena at the country level, focusing on business excellence and enhancing customer experience through Omni-channel digital and voice services. He has also worked as Regional Sales & Business Development Director for ME & Africa for international corporates such as HP & AVNET, which are US-based companies with over $20 billion in revenue and more than 23,000 employees.
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Mohammad Al Zoubii
Adviser – Strategy, Operation Planning and Development
Mohammad Al Zoubi is a strategic advisor with expertise in business strategy, operational planning, and organizational development. He supports organizations in improving efficiency, strengthening operational frameworks, and driving sustainable growth. At Reach 3C, Mohammad contributes to shaping strategic direction, enhancing operational performance, and guiding development initiatives that support long-term business success.
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