Our Story of Excellence
Decades of experience, innovation, and commitment to transforming customer engagement across the UAE
Your Business Excellence
Founded in 1999, REACH 3C's journey reflects decades of consistent excellence within the UAE's business landscape. A major turning point arrived in 2022 when we became part of the International Holding Company (IHC), propelling our evolution into a specialized leader in Contact Center Outsourcing, Solutions, & Excellence.
This acquisition injected scale and innovation, solidifying our mission to not just manage functions, but to transform them.
Aligning with the
National Vision
Add Your Heading As a proud Emirati organization, our growth is closely aligned with the UAE Vision 2030. We lead the market in Emiratization, actively developing and empowering national talent.
Our operations are driven by a highly skilled, diverse workforce committed to delivering the highest industry standards.
Our Leadership
Mahmoud Al Salhi
CHIEF EXECUTIVE OFFICER
With a successful track record in IT, Outsourcing Contact Center Services, and Manpower Outsourcing in UAE, Mahmoud currently leads Reach 3C for Contact Center Services. ...
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Mohammad Al Zoubi
Adviser – Strategy, Operation Planning and Development
Mohammad Al Zoubi is a strategic advisor with expertise in business strategy, operational planning, and organizational development. He supports organizations in improving... efficiency, strengthening operational frameworks, and driving sustainable growth. At Reach 3C, Mohammad contributes to shaping strategic direction, enhancing operational performance, and guiding development initiatives that support long-term business success.